If you go for self-publishing you kind of get all the power over marketing and the overall success of your book. Whether it’s just me or it’s really becoming a trend, I fancy self-publishing very much. As an author and a business person, I like the freedom it provides. I like WordPress and its tools, I like Amazon and its great schism of possibilities. I love the time we live in.

But if you’re about to make the decision to publish your novel all by yourself, you need to be ready to advertise it.

When does the advertising part begin?

Basically, before you even finish plotting.

That’s right, as soon as you gran an idea so powerful that you are sure it’s going to make it into a novel, you should start your marketing strategies. At least, a blog. From there, you can develop different channels of marketing and…