A balanced sentence consists of two roughly equal parts that are similar in grammatical structure and importance. It is the opposite of a regular, or loose sentence.
Because of their symmetry, parallel structure, clarity, and impact, balanced sentences are often used by politicians and public speakers. Rhythmic, pleasing, and memorable, balanced sentences make good slogans in advertising.
Balanced sentence hallmarks
- parallel structure
- “If you’ve got the time, we’ve got the beer.” (Miller High Life beer commercial)
- “Every man has a right to utter what he thinks truth, and every other man has a right to knock him down for it.” (Samuel Johnson, quoted by James Boswell in The Life of Samuel Johnson, 1791)
Miller High Life Commercial
All the posts: Components of Literature A to Z
Balanced Sentence (Grammar and Prose Style), Richard Nordquist, ThoughtCo.com
Balanced Sentence, Literary Devices, literarydevices.net